In this document, “we”, “our”, or “us” refers to For The Love of Art.
For The Love of Art, with websites loveourart.co.uk and loveourart.com, specialises in sourcing and selling modern and contemporary art from the secondary market. Our registered office address is Fairfield, Crown Lane, Farnham Royal, SL2 3SQ. This Privacy Statement aims to explain how we collect and process data that you provide to us, and also your rights in accordance with the new GDPR Regulations. Please don’t hesitate to contact us if you have any questions.
Our customers are really important to us and we respect your personal information. We won’t sell your data to any third party and will not disclose your personal information unless required to do so by legal obligation, or as otherwise specified below.
- 1. The type of Personal Data we may collect, store and process
- – Identity data (including name and email address)
- – Contact data (including billing / delivery address, telephone number)
- – Technical data (including IP address)
- – Transaction data (eg details of the purchase made)
- – Financial data (if we need to make a payment to you, eg for a commission sale)
- 2. What we do with Personal Data and our Legal Basis for doing it
We will collect and process data in a number of ways summarised below. Details of third party involvement where relevant are explained in Section 3.
- To perform a sales contract (we create an invoice, record payment, arrange delivery)Legal basis: Performance of Contract; Legal Obligation
- To respond to enquiries (we reply to enquiries to confirm prices including delivery costs, condition reports, for example)
- Legal basis: Performance of Contract
- To undertake Email marketing (we share news about new stock, featured artists, updates to our website or other business news that may be relevant to customers who have opted in to receive such information)
- Legal basis: Consent
To fulfil our financial / tax and business obligations (eg we keep records necessary for the running of our business including for accounting and tax purposes, debt recovery including chargebacks, post sale enquiries or issues).
Legal basis: Legal Obligation; Legitimate Interests
To analyse data (eg we use reports and data to understand how customers interact with our marketing emails and our website to help us improve customer experience, identify interest in our communications and artworks and inform our business and marketing strategy. We also use Contact and Transaction data to analyse information relevant to the growth and improvement of our business and selection of future stock, including analysis of sales trends, geographical trends, pricing and other information relevant to the growth and improvement of our business).
Legal basis: Legitimate Interests
3. Third Parties Processors we use and which area we use them in
- i) Email marketing services
You may also at any time contact MailChimp to ask them what data they hold about you or request to delete your data.
If you are under 16 years of age you MUST obtain parental consent before signing up to our email newsletter.
Opting Out / Unsubscribing
You can opt out or unsubscribe at any time from receiving marketing emails from us by selecting the ‘unsubscribe’ option which you will find at the foot of every marketing email. You can also contact us to tell us you no longer want to hear from us or to update your details.
ii) Payment services
If you make a purchase from us directly then we will accept payment by bank transfer, cheque, cash or Paypal. We do not accept credit or debit cards.
- iii) Delivery services
Your Identity and Contact data will be shared with third parties to enable us to fulfil delivery of your purchase (eg via postal methods, couriers, courier services websites).
iv) Professional & Legal services
We may be required to share your data with professional advisors including accountants, lawyers or insurers (based in the UK), HM Revenue & Customs, regulators, IT professionals, debt recovery and other authorities.
v) Google analytics and Cookies
Current information on the uses of cookies and Google Analytics can be found on Google’s website here.
You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in.
- 4. How long we keep data
We will retain Personal data for as long as is necessary for our legitimate business interests or as required by law.
5. Your Rights
You may contact us at any time (in writing to the above address or by email) to request clarification or correction of the data we hold about you. You may also make a request for us to delete the data we hold about you. If we feel we are unable to do this for legal or legitimate business reasons, we will explain this to you.
You may withdraw consent for use of your data for email marketing purposes at any time by clicking on the unsubscribe option at the foot of our marketing emails, or by writing to us directly. It is your responsibility to keep us informed of changes to your Contact data.
- 6. Links to third party websites
There may be links to other websites on this site, please note this Privacy Statement only refers to our site and if you follow a link to other sites, we accept no responsibility for their privacy statements or how they may use your data.
- 7. Updating our Privacy Statement
We may update this Privacy Statement from time to time. Any modifications are effective upon being posted on our website. By visiting or interacting with our website, you are deemed to have accepted our Privacy Statement. You should review this Privacy Statement periodically to remain aware of any changes to it.
- 8. General statement about data on the internet
Although we will do our best to protect your personal data, we cannot guarantee the security of data transmitted to our site; any transmission is at your own risk.